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Merry Christmas and a prosperous new year

19 Dec 2003

Group chief executive, has said that the one-size-fits-all global marketing mantra has gone too far and ...

Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl

18 Dec 2003 | by Staff,

vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...

American Express reviews $375m global media account

16 Dec 2003 | by Claire Billings,

LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...

WPP retains Bates name in relaunch of Asian agency

12 Dec 2003 | by Staff,

relevancy. Sir Martin said in October that the one-size-fits-all global marketing mantra had gone too far ...

Publicis Dialog scoops Grand Prix at DMA Awards

11 Dec 2003 | by Claire Billings,

golds each. HTW won two golds each for its work on Xerox and M&G Investments, and one for IBM Global ...

BBC shake-up sees Byford appointed as Dyke's deputy

10 Dec 2003 | by Claire Billings,

responsibilities leading the global news division, the BBC World Service and BBC World. The appointment gives him ...

Latest adspend figures fail to deliver any seasonal cheer

09 Dec 2003 | by Jennifer Whitehead,

will see a rise in global adspend of 4.7%, but predicted that Europe -- including the UK -- would lag ...

Controversial EasyJet ads are most talked about of 2003

09 Dec 2003 | by Jennifer Whitehead,

with coverage of the global "I'm lovin' it" campaign, featuring Justin Timberlake, as well as a banned ...

Europe to lag behind in 2004 advertising growth spurt

08 Dec 2003 | by Jennifer Whitehead,

relative to the sclerotic European Union means that it will sustain between 45% and 46% of global display ...

Pomegranates predicted to be the hot flavour of 2004

05 Dec 2003 | by Staff,

Market research firm Mintel and marketing network Euro RSCG have both published studies on global ...

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