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LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...
LONDON – McDonald's has consolidated its £700m global media planning and buying account with the...restaurants. The review was overseen by the company's global chief marketing officer, Larry Light, and ...
LONDON - Leo Burnett has won the Wella haircare global advertising account worth £64m, the last...The global account was awarded to Bates in March 2001, but the agency is now in the process of ...
LONDON – Colin Hearn has joined Publicis as global CEO of its direct marketing arm Publicis Dialog
LONDON - Euro RSCG Worldwide has brought in Marc Lepere to head up its global marketing and...McCann-Erickson, he led the agency's $500m (£298m) global Microsoft account and he has also held the roles of head ...
LONDON - Adidas is to launch a global advertising blitz in 2004 as it faces up to declining sales...our emotional connection with consumers in launching a global brand campaign. This will be our first ...
aside thanks to a close shave with its new four-blade Quattro razor, in its global advertising campaign
LONDON - Bartle Bogle Hegarty has won the £40m global advertising account for Diageo's Baileys...Diageo business including the global Smirnoff account, Tanqueray gin, ready-mixed gin Gordon's Edge and ...
lead partner for its global advertising initiatives....The move will give global account management duties to Starcom Worldwide, in a deal that Sun ...
The findings come as part of a report into the global advertising market by the investment bank ...
