Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl
18 Dec 2003 | by Staff,
vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...
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Merry Christmas and a prosperous new year
19 Dec 2003
Group chief executive, has said that the one-size-fits-all global marketing mantra has gone too far and ...
American Express reviews $375m global media account
16 Dec 2003 | by Claire Billings,
LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...
WPP retains Bates name in relaunch of Asian agency
12 Dec 2003 | by Staff,
relevancy. Sir Martin said in October that the one-size-fits-all global marketing mantra had gone too far ...
Time off work for celebrating what you believe in
12 Dec 2003
's global top 50 list of leading marketing thinkers . He is author of 'Essential Law for Marketers ...
Latest adspend figures fail to deliver any seasonal cheer
09 Dec 2003 | by Jennifer Whitehead,
will see a rise in global adspend of 4.7%, but predicted that Europe -- including the UK -- would lag ...
Controversial EasyJet ads are most talked about of 2003
09 Dec 2003 | by Jennifer Whitehead,
with coverage of the global "I'm lovin' it" campaign, featuring Justin Timberlake, as well as a banned ...
Europe to lag behind in 2004 advertising growth spurt
08 Dec 2003 | by Jennifer Whitehead,
relative to the sclerotic European Union means that it will sustain between 45% and 46% of global display ...
Pomegranates predicted to be the hot flavour of 2004
05 Dec 2003 | by Staff,
Market research firm Mintel and marketing network Euro RSCG have both published studies on global ...
Lowe loses Surf to fellow Unilever roster agency BBH
01 Dec 2003 | by Jennifer Whitehead,
global brands." Plans for a follow-up to the Adam and Joe ad will still go ahead, with the public ...
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