Superbrands case studies: BBC
31 May 2002
convergence of traditional broadcasting and communications media and leading to the creation of global giants ...
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Emerging markets lead adspend recovery
31 May 2002 | by Jennifer Whitehead,
LONDON - Emerging markets toughed out the global advertising downturn with far more success than...Nielsen Media Research, said. For the coming year, Nielsen predicts a rebound in global advertising in ...
Burger King tackles sales decline with biggest product launch in years
30 May 2002 | by Staff,
," Christopher Clouser, Burger King executive vice-president and chief global marketing officer, said. Diageo ...
MediaCom Europe director departs for Latin America
30 May 2002 | by Jennifer Whitehead,
director for Latin America. MediaCom, a unit of Grey Global Group, has not confirmed Bruner's replacement ...
Cisco awards Grey $60m global business
29 May 2002 | by Staff,
(£41.1m-£34.2m) global advertising account to Grey Worldwide, following a three-way review.
Euro RSCG appointed to Yahoo! global projects role
29 May 2002 | by Staff,
record for global projects....United States since 1996, and will now add to that the additional responsibility for global projects ...
Elizabeth Arden unveils Zeta-Jones ads
27 May 2002 | by Staff,
Zeta-Jones signed a four-year contract to become the new face and spokeswoman for the global ...
De Pouzilhac says acquisitions not on the cards as Havas seeks recovery
24 May 2002 | by Staff,
, particularly to give it a global presence in the media-buying and planning sector after it failed to buy Tempus ...
Copithorne leaves top role at Porter Novelli after only six months
23 May 2002 | by Jennifer Whitehead,
LONDON - David Copithorne has left his role as global CEO of the public relations network Porter..., CEO of Porter Novelli Americas, as his replacement as global CEO. In a statement, Porter Novelli ...
Superbrands case studies: EasyJet
23 May 2002
global giant launched its own budget carrier, Go, in 1998. EasyJet accused BA of unfairly cross ...
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