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ING Barings picks MPG ahead of £15m consumer push

Barings' multimillion-pound global advertising account, as the company attempted to streamline its brand ...

Lowe to merge with sister agencies in realignment

NEW YORK - As part of a global realignment, Lowe & Partners Worldwide looks set to merge with a

Internet firms AOL and Yahoo! to cut hundreds of jobs

LONDON - AOL and Yahoo!, two of the biggest surviving global internet firms, are to slash hundreds

Pet owners targeted by Merial email

service for Merial, the global animal-health pharmaceutical firm.

Disaronno Amaretto boosts sales with direct mail

year after 141 picked up the global Allied Domecq account, which created a conflict of interest with ...

Reuters names Palace press secretary as global PR chief

LONDON - Reuters has named the Queen's press secretary Simon Walker to head its global public.... At Reuters, he will head the global team responsible for public relations, investor relations and ...

MPG admits needs for scale but rules out acquisition

media agency needs more global reach, but still continues to rule out making any acquisition to grow the...'s clients are more and more global and need a group that reflects that, but despite this he says that he is ...

Lowe set to win £50m global Electrolux business

LONDON - Lowe & Partners is set to win Electrolux's consolidated £50m global consumer and...compete against WPP Group networks J Walter Thompson and Young & Rubicam, and Grey Global, the incumbent ...

The new revolution in global advertising and marketing

This story is one that corporate ad agency networks don't want you to read. This is about frogs fighting dinosaurs, David v Goliath. It's about you, and me, and a whole bunch of talent who believe in themselves and their own ideas, writes StrawberryFrog founding partner and creative director Scott...

Traditional forms of advertising come under threat

This was the argument put forward by Sheila Byfield, MindShare Worldwide's global head of consumer ...

 

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