14 Dec 2012
| by Rupert Pratt
The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
14 Dec 2012
| by Eleanor Thornton-Firkin
'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes...other markets.
Another characteristic, indeed a defining one, of a truly successful global ad is ...
14 Dec 2012
| by Rodney Collins
more than 80% of global youth polled agree with the statement: "it is important for you to have things ...
13 Dec 2012
| by Nick Stringer
internet is global, connecting us up in a way unheard of a few years ago.
But - as the draft proposals ...
Sir Martin Sorrell's media powerhouse, GroupM, became the latest group to downgrade its global ad ...
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CHI Partners co-founder Johnny Hornby is to take the role of global executive chairman as the ...
07 Dec 2012
| by Janet Hull
position itself as a global city, and a hub for business, financial services and culture, advertising has a ...
06 Dec 2012
| by Frank Jellinek
their Samsung Pin stores in key locations across London as part of their global Samsung SIII handset ...
05 Dec 2012
| by Debbie Bond
contact centre to manage a global customer base, there is a balancing act between the ability to recruit ...
International is holding a global pitch in order to find an agency to create a new digital platform for the ...