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Five key lessons on selling the baby

markets. If your proposition is global, you need to have a strong presence in China, and WPP bought some ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

International is holding a global pitch in order to find an agency to create a new digital platform for the ...

Trading Places: this week's people moves

full-time director. Newman, the global planning partner at Ogilvy Mather, takes the new role after the ...

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

across the business and not just as an acquisition tool, according to Ben Padley, global digital ...

Trading places: this week's people moves

) Media Maxus has promoted Lindsay Pattison , its UK chief executive, to the new post of global ...

Trading places: this week's people moves

marketer, Sarah Probert , following deep cuts to its global workforce. ( Marketing ) Media BSkyB ...

Think BR: Advertisers hold firm in face of global challenges

The uncertain global economy might be causing a few nerves, but it is having little negative effect...Watching the news should make any marketer concerned. If the global economy really is in a bad way ...

Agency roster: Aviva

) Kitcatt Nohr Digitas Global advertising (Aviva investors) CMW Global integrated advertising (Aviva ...

Trading places: this week's people moves

career outside Nissan". ( Marketing ) Media Mark Charkin , the former global sales chief ...

Think BR: In the digital world, 'test and learn' strategies are crucial

assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new..., MediaCom clients spend up to 5% of their budgets testing and learning. Indeed some global advertisers set ...

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