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Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned...content is close to zero except for curated content." The global launch partner will be football ...

Connected Campaign of the Month: O2

26 Apr 2013

making Facebook s mobile platform an attractive solution. In a global first, O2 employed the ...

Nissan ties with YouTube for motorsport partnership

22 Mar 2013 | by Alex Brownsell

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese...racing cars when they compete at events. Nissan s director of global motorsport, Darren Cox, said: "By ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

incur penalties of up to 2% of their annual global revenue. Source: www.dma.org.uk ...

Topshop ties with Google for London Fashion Week content innovation

13 Feb 2013 | by Alex Brownsell

instantly purchasable and shareable this really is the future of the fashion show." Marvin Chow, global ...

Campaign Viral Chart: 2012 hangs on a while longer

04 Jan 2013 | by Sarah Johnson

Review , which recaps major global events such as the Olympics, the Arab Spring and Felix Baumgartner s ...

 

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