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Facebook video traffic surpasses Yahoo!

search engine Yahoo!. Facebook is now second only to Google for referring traffic. Tracking a global ...

A UK snapshot: Digital is dead. Long live Digital

global digital space? Digital is fully embedded in the UK It won t surprise many people to ...

Professionals adopt mobile web faster than consumers

Financial Times launched a global corporate marketing campaign , with print ads by DDB, to promote the FT ...

Digital: L'Oreal campaign benefits from contextual targeting

UK since signing a global deal with the company in August 2009. In June 2010 this association was ...

Sorrell puts focus on growth after US bounces back

for the global advertising market was now on growth, with Germany emerging as the "strong man of...and Eastern Europe. Talking from a global perspective, he said America is still a very significant ...

How creativity in TV advertising impacts the brain

Thinkbox employed two of the most respected global neuroscience organisations: Neurosense in the UK and ...

Carat global ad expenditure forecast

industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how...year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing ...

Revolution of the real world shopping experience

increasingly competitive e-commerce and m-commerce channels and a wobbly global economy cauterising consumer ...

Diageo profits rise 6%

spend lifted by 7% from 1.32bn to 1.42bn. In the period, Diageo overhauled its global marketing ...

ZenithOptimedia global ad expenditure forecast

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

 

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