Creating business advantage in the information age
01 Mar 2002 | by Applegate and Mcfarlan
Projects and Programs Cases 1. Tektronix, Inc.: Global ERP Implementation 2. BAE Automated Systems ...
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A New Aura for Gold
01 Mar 2002 | by Jane Wentworth
marketing gold world-wide) invited Wolff Olins to create a new positioning and global brand for gold, its...out against such global luxury brands as Gucci or Tiffany, it needs to be both compelling and ...
Are Brands really such Big Baddies?
01 Mar 2002 | by British Brands Group
a truly global, harmonised market the answer would be yes but we are not in that market. If the ...
Brand Trust-Leverage it or Lose it
01 Mar 2002 | by Diane Perlman, Marketing & Branding Consultant
experience can quickly multiply and influence future buying behaviour on a global scale. Brand trust pays ...
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