Search results for "Global"

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Corporate alliances

01 Dec 2001 | by BestofBiz

(acquire) or bond (corporate alliance). The global corporate environment is increasingly reliant upon ...

Consumers - Ise

01 Jul 2001 | by Arnould

The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer...Global examples and concepts are woven into the fabric of the text with many more examples than ...

Brands in the Balance

01 May 2001 | by Kevin Drawbaugh

as a reply on behalf of the global market economy -- it fails on both counts, writes Chris Bailey

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

Advertising Environment: Social, Ethical, Economic, and Legal Issues 4. The Global Advertising Environment ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

Advertising Environment: Social, Ethical, Economic, and Legal Issues 4. The Global Advertising Environment ...

Cybermarketing

01 Jan 2001 | by P. Bickerton and M. Bickerton

niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself ...

 

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