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Global adspend increases despite weakness in Europe

According to Nielsen s latest Global AdView Pulse report, TV continued to dominate with 62.8 per ...

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

was a matter of national pride. A Turkish brand playing on a global scale and being paired with the ...

Edelman plans to expand global research work

increase the agency's global account work derived from research.

ZenithOptimedia cuts global adspend growth forecast to 3.8%

The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North...The global forecast had already been reduced from 4.8% in March to 4.3% in June , and the single ...

Google to cut 4,000 Motorola staff and close global offices

Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.

Global Radio reports pre-tax loss of £27.7m

Global Radio, owner of Classic FM and the Capital network, made a pre-tax loss of £27.7m in the...According to accounts filed at Companies House, Global Radio made a pre-tax loss of 27.7m in the ...

'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast

GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1...bn ( 307bn) in 2011. In its 70-country forecast, it also predicts that global adspend in 2013 will ...

Latin America gives Zenith sunnier outlook on global growth

Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global adspend...Skip to table In December Zenith forecast 4.7% growth for global adspend in 2012 , following ...

Unilever launches global charity foundation

leading to a "sustainable future". The foundation will work in partnership with the global ...

Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...five months after pencilling in 6.7% global growth for next year. It has reduced its forecast for ...

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