Hugo Boss awards £35m global media account to MPGI
06 Aug 2008 | by Alison Donnelly
) to its £35m global media planning and buying business.
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Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
As the shockwaves from the global credit crisis reverberate in all corners of the economy ...
BA pools direct and loyalty tasks into OgilvyOne
28 May 2008 | by Jemima Bokaie
British Airways has consolidated its global direct and loyalty marketing accounts into OgilvyOne...Holidays in the UK. Last month, the airline appointed TradeDoubler and LinkShare to handle its global ...
RSPB to roll out DRTV ad activity
13 May 2008 | by Ed Kemp
the global role the UK charity plays in protecting wildlife and habitats. At the end of the ads ...
Shell to step up loyalty scheme
07 May 2008 | by Ed Kemp
LONDON - Shell is bolstering its global loyalty scheme, known in the UK as Shell Drivers' Club...The agency will be tasked with developing Shell s global retail loyalty programme. It will create ...
Lotus hires Clark McKay and Walpole to handle sports car launch
23 Apr 2008 | by Ed Kemp
CMW has been tasked with developing a global positioning for the car as well as creating a wide ...
Advertisers prepare for battle as Google scraps search rules
15 Apr 2008 | by Gareth Jones
host of new opportunities. Bacardi Global Brands: Bidding on rival keywords doesn t feel like an ...
Club Med seeks single UK shop
15 Apr 2008 | by Jemima Bokaie
. Publicis et Nous, which was appointed to handle the brand s 60m global creative account last year, will ...
Volvo poised for launch mailings
12 Feb 2008 | by Ed Kemp
Volvo V70 campaign builds on the brand s global positioning Life is better lived together and targets ...
British Airways splits with UK agencies ahead of global DM pitch
15 Jan 2008 | by Jemima Bokaie
LONDON - British Airways (BA) is to ditch its UK direct marketing agencies as part of a global...The airline is looking to appoint a global below-the-line agency bringing to an end its ...
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