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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...

Publicis Groupe acquires Rokkan Media in the US

21 Dec 2012 | by Arif Durrani

domestic and global growth. We're thrilled to be joining a company that believes in our culture, people and ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the..., president of global media products and advertiser solutions at Nielsen, called the Nielsen Twitter TV Rating ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

this". P G used its Olympic sponsorship to bring that brand to the fore through a global campaign ...

Marketing's Trends plus conference is three weeks away

14 Nov 2012 | by Staff

includes: Henry Mason, global head of research and managing partner, trendwatching.com; Manoj Fenelon ...

Apple and HTC end legal wrangling over patents

12 Nov 2012 | by Matthew Chapman

Apple and HTC have buried the hatchet by settling all global lawsuits about patent infringements

Think BR: Why retailers are losing the brand war

05 Nov 2012 | by Thayne Forbes

prominent supermarket retailers on a global scale, but its brand penetration still cannot compete with ...

Acer signs up Megan Fox in move to 'premium' positioning

31 Oct 2012 | by Matthew Chapman

Acer , the Taiwanese computing brand, has signed up Megan Fox for a global ad campaign, as its new

Q&A: Guinness global strategy and communications director Grainne Wafer

29 Oct 2012 | by Gemma Charles

Grainne Wafer, one the senior global marketers on the Guinness brand, to discuss changes to the Storehouse ...

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