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EBay unveils 'cleaner, more contemporary and consistent' logo

14 Sep 2012 | by Sarah Shearman

dynamic future". He said: "It s eBay today a global online marketplace that offers a cleaner, more ...

Omega Pharma readies £3m diet aid marketing push

13 Sep 2012 | by Nick Batten

Omega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the

Moore and Fawcett leave Sony Europe amid marketing redundancies

13 Sep 2012 | by Mark Banham

marketing communications at global sportswear manufacturer Nike. He is also a former head of account ...

Think BR: London 2012 - the branded content Olympics

10 Sep 2012 | by Graham Hodge

in other words.) They could then share them with friends, upload them to a global gallery and try ...

Louboutin wins YSL battle to trademark red soles

06 Sep 2012 | by Matthew Chapman

for the global fashion industry. Trademark attorney firm Harrison Goddard Foote registered a ...

Oxfam unveils overhaul of global brand identity

04 Sep 2012 | by Sarah Shearman

Oxfam has unveiled a fresh global brand identity is reviewing its 'Be Humankind' strapline, as it.... An Oxfam spokeswoman said: "In the UK the global brand identity will work alongside Oxfam ...

Iceland aims to take brand worldwide with hire of former Aldi boss

03 Sep 2012 | by Matthew Chapman

opportunities to grow the Iceland brand across global markets...., whether that be through exports, franchising, acquisitions or store openings. "The global potential of ...

Pernod invests in 'social store' innovation

30 Aug 2012 | by Nicola Clark

premiumisation strategy despite a 4% year-on-year decline in sales in the UK market. However, global sales ...

Land Rover charts 65-year history in first brand campaign

29 Aug 2012 | by Sarah Shearman

, Land Rover rolled out an ad campaign, promoting its Discovery 4 . It launched its first global campaign ...

Microsoft waves in first logo update for 25 years

24 Aug 2012 | by Sarah Shearman

in all of Microsoft s global marketing, and will be used to sign off all forthcoming TV ad campaigns ...

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