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Mark D'Arcy on what makes a great Facebook campaign

01 May 2013 | by Arif Durrani

heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.

Publicis Groupe acquires Rokkan Media in the US

21 Dec 2012 | by Arif Durrani

domestic and global growth. We're thrilled to be joining a company that believes in our culture, people and ...

Facebook urges agencies to keep on 'hacking'

22 Sep 2011 | by Ian Darby

global agency relations, presented on the "multiple opportunities to interact" with Facebook, from the ...

It's time to stop worrying and start loving Google

25 Aug 2011 | by Tom Bedecarre

Google's announcement that it had negotiated a multi-million-euro global advertising buy directly ...

Cannes Grand Prix winner to feature at BrandMAX conference

29 Jun 2011 | by Lynsey Barber

Film Grand Prix, is also a featured case study at the event. Ed Elworthy, the global football brand ...

Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'

23 Jun 2011 | by Arif Durrani

climate and shifting consumer habits are having a profound and absolute impact on global marketers looking

JWT animates 3,000 brands as virtual toys

10 May 2011 | by Ed Owen

is leading to a global indifference to them. When brands are new to a country they are exciting ...

OMG appoints Pinnington as Fuse EMEA managing director

23 Jul 2010 | by Mark Banham

. Pinnington was previously head of sports marketing at OMG and, prior to that, was head of global media and ...

Adidas moves global ad account from 180 Amsterdam to Sid Lee

19 Jul 2010 | by Mark Banham

Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

magnified, leading to the disruption of global societal and commercial structures. For example, now we're ...

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