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Arif Durrani: Cannes 2012 suggests doing good is now good business

can use this wired, global network to create advocates for our brand. Remaining relevant is the key ...

Alan Mitchell: Advertisers, face it, your consumers hate you

have switched from named to less-expensive brands in the past 12 months, the global figure is 30 ...

Mark Cridge: A brand can only truly be green if its consumers are too

less. Mark Cridge is the global managing director of Isobar ...

 

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