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Power brands focus more on point-of-purchase marketing

28 Oct 2009 | by Mary Cowlett

annual growth rate of 21% by 2010. Last month, Procter Gamble's global brand-building officer, Marc ...

Advertising Association to launch foundation to fight negative image

19 Oct 2009 | by Claire Billings

executive of the AA earlier this year, Lefroy outlined the industry s benefits, including global expenditure ...

Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla

21 Sep 2009 | by Ed Kemp

LONDON - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South.... Coca-Cola will launch a series of global TV ads, one featuring Italia 1990 hero Roger Milla from Cameroon ...

Monopoly launches free online version to promote 3D edition

07 Sep 2009 | by Jacquie Bowser

, schools, skyscrapers and stadiums, as well as sewage plants and prisons. Helen Martin, global brand ...

Virgin Atlantic to offer John Lewis vouchers for return flights

03 Sep 2009 | by Alex Brownsell

. Earlier this week, Virgin Atlantic consolidated its 40m global ad account into RKCR/Y R to help create a ...

Best Western launches reward scheme

05 Aug 2009 | by Ben Bold

affiliate marketing specialist's partnerships with thousands of global retailers. RewardAll can be ...

Reckitt Benckiser to boost awareness via consumer competition to create a product for music festival goers

16 Jun 2009 | by Amy Golding

LONDON - Reckitt Benckiser is inviting consumers to create a product as part of a global campaign...competition was one strand of a wider global initiative to drive awareness. In March, Reckitt Benckiser ...

Vodafone set to abandon exclusive deal with Phones4U

20 May 2009 | by Staff

Carphone Warehouse in the coming weeks. Global CEO Vittorio Colao said the company would be focusing on ...

Marketers ignorant of how social media works

14 May 2009 | by James Quilter

shared with a global audience at the click of a button. "We all have the ability to influence, both ...

Swatch and MTV team up for global art exhibition

06 May 2009 | by James Quilter

students involved. During the summer and autumn a travelling exhibition will run in various global ...

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