BP and EDF targeted by spoof newspaper
08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
they meet the 10 principles of the Global Compact to guarantee an ethical supply chain. "EDF Energy ...
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Power 100 Next Generation: The full list 1-30
13 Nov 2012 | by Rachel Barnes
, Sony Europe Ladislas Beuzelin, Pringles global marketing manager, Kellogg's Max Buckland ...
Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
the predefined answer. 'I've just seen a company steamrolling its own global research because ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
Taming the data deluge
05 Apr 2012 | by David Benady
Torres, global manager of chemicals technology at Shell Research, says that Shell intends to embed the ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global
Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?
15 Feb 2012 | by Staff
RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Clarins Group, the private cosmetics company, has launched a UK online store as part of a global
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