From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
the right data is key. On the demand side, WPP, for one, has created a proprietary global audience ...
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Ashmore, global marketing capability officer at FMCG company Mars; Eric Bader, president G14 and chief ...
the right data is key. On the demand side, WPP, for one, has created a proprietary global audience ...