The Direct Approach: Has marketing moved on?
06 Oct 2006 | by Professor Derek Holder, Institute of Direct Marketing
and opened global markets to small players, but most importantly, it has shifted the balance of power ...
recently on the £80 million global Sony Ericsson pitch, which was won by Saatchi & Saatchi. He first ...
and opened global markets to small players, but most importantly, it has shifted the balance of power ...
global website. Back then, the internet had not been a corporate communications tool for long, so ...
, the airline hired Grey London to handle a global advertising campaign for its business-class service ...
, the airline hired Grey London to handle a global advertising campaign for its business-class service ...
2. NOKIA N93 MULTIMEDIA PHONE Project: Film set NYC Client: Russell Anderson, global campaign ...
its lead global agency following a three-way pitch against Mason Zimbler and Rapier.
NEW YORK - Harte-Hanks, the global direct marketing company, has expanded its market research...recently acquired the Bristol-based data firm Global Address, said AberdeenGroup fit in with its business ...
LONDON - Iris UK joint chief executives Ian Millner and Stewart Shanley have taken global roles...counts Sony Ericsson, CNN and Shell as global clients. Millner and Shanley have become global chief ...
Rouge, PI Global and Holmes Marchant will handle packaging design. All of the roster agencies are ...