Agency of the Year: Creative Agency of the Year - Best of the rest
15 Dec 2004
performance standards, 2004 was still impressive. New clients included a chunk of Vodafone's global business ...
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Partners Andrews Aldridge named agency of the year
16 Dec 2004
agencies. But in an environment where marketing groups wrestle over global integrated accounts, it is ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
the Year, Harrison Troughton Wunderman, was the loss of IBM through a global realignment, but this was ...
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
agencies. But in an environment where marketing groups wrestle over global integrated accounts, it is ...
Unilever in talks with agencies on frozen food CRM
01 Dec 2004 | by Ben Carter,
. Unilever embarked on a £60m global revamp of Birds Eye in February to revitalise the frozen food category ...
Direct News: Unilever frozen food reviews direct work
01 Dec 2004 | by Ben Carter
in the year to 31 October, according to Nielsen Media Research. Unilever embarked on a £60m global ...
News brief: Jaguar puts accounts up for review
10 Nov 2004
Jaguar has put its £55m global advertising and direct marketing accounts up for review. The
Drinks giant Diageo hands cross-selling brief to Tonic
18 Aug 2004 | by Ben Bold,
month Diageo hired Arc to handle relationship marketing for Johnnie Walker on a global basis, following ...
Diageo hands Tonic cross-selling brief
18 Aug 2004 | by Ben Bold
Diageo hired Arc to handle relationship marketing for Johnnie Walker on a global basis, following a pitch ...
Direct News: Ex-Colgate chief takes IDM post
16 Jun 2004
The Institute of Direct Marketing (IDM) has appointed former Colgate-Palmolive global president of...background will enable the trust to adopt a more global stance and attract more companies to support the ...
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