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THINK GLOBAL, ACT GLOBAL?: Global agencies claim to offer the ideal one-stop shop, but advertisers

29 Mar 2001 | by JANE SIMMS

Here's a seductive proposition: one global multi-function agency that will serve all your ...

DIRECT: Vizzavi hunts agency for UK DM

29 Mar 2001 | by MARK KLEINMAN

was poached from BT, where she oversaw high-profile tie-ups such as the BT Global Challenge, Euro ...

DM LEAGUE TABLES: DM thrives amid a gloomy economy - While UK clients curbed their spend last year, many turned to a diversifying DM sector that offered a cost-efficient service. (1 of 2)

29 Mar 2001

also with the network's global team of below-the-line agencies, which operate under the ...

DM LEAGUE TABLES: DM rises to new media challenge - As consumers become more familiar with technology, DM agencies are bringing new media into the marketing mix

29 Mar 2001

level at which we go to specialist partners.' Some major clients, he points out, have global ...

Acquisition to increase IPG's international DM standing

23 Mar 2001 | by IAN DARBY

's three main marketing services networks but will move IPG into third place in the league of global ...

 

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