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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

total commitment to CRM as a global strategy. At the same time, managing director Richard ...

DIRECT: Novartis selects Drayton Bird for DM support role

Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand...Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand ...

DIRECT: Briefs

Grey Global Group has announced the launch of a new agency focused on delivering customer...Grey Global Group has announced the launch of a new agency focused on delivering customer ...

Grey launches UK customer relationship firm

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer...LONDON (Brand Republic) – The Grey Global Group is opening a consultancy in London, Grey Desire ...

EDITORIAL: Time for consumer relations review

the meantime, the global availability of information on the internet has created a more informed and ...

 

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