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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

total commitment to CRM as a global strategy. At the same time, managing director Richard ...

DIRECT: Novartis selects Drayton Bird for DM support role

Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand...Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand ...

DIRECT: Briefs

Grey Global Group has announced the launch of a new agency focused on delivering customer...Grey Global Group has announced the launch of a new agency focused on delivering customer ...

Grey launches UK customer relationship firm

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer...LONDON (Brand Republic) – The Grey Global Group is opening a consultancy in London, Grey Desire ...

EDITORIAL: Time for consumer relations review

the meantime, the global availability of information on the internet has created a more informed and ...

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports

international communications groups - Snyder Communications, Mosaic Group and Lighthouse Global Network...international communications groups - Snyder Communications, Mosaic Group and Lighthouse Global Network ...

DIRECT: Briefs

of FCBi, the global interactive marketing arm of FCB Worldwide. Opus, founded in 1989, focuses on the...of FCBi, the global interactive marketing arm of FCB Worldwide. Opus, founded in 1989, focuses on the ...

US credit card giant seeks shops for UK launch

million customers. The agency hunt signals its intention to become a global brand. The company is one ...

True North buys UK internet firm

senior director Tim Beadle said, “The acquisition gives us the opportunity to offer truly global ...

DIRECTWATCH: Thomas Cook Ski in DM drive

Cook since last November. Its loyalty division recently won business for Thomas Cook Global and ...

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