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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

total commitment to CRM as a global strategy. At the same time, managing director Richard ...

DIRECT: Novartis selects Drayton Bird for DM support role

Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand...Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand ...

DIRECT: Briefs

Grey Global Group has announced the launch of a new agency focused on delivering customer...Grey Global Group has announced the launch of a new agency focused on delivering customer ...

DIRECT: Briefs

of FCBi, the global interactive marketing arm of FCB Worldwide. Opus, founded in 1989, focuses on the...of FCBi, the global interactive marketing arm of FCB Worldwide. Opus, founded in 1989, focuses on the ...

DIRECTWATCH: Thomas Cook Ski in DM drive

Cook since last November. Its loyalty division recently won business for Thomas Cook Global and ...

DIRECT: BBDO Worldwide launches global BTL organisation

BBDO Worldwide has launched the first stage of a global below-the-line network in a bid to compete...BBDO Worldwide has launched the first stage of a global below-the-line network in a bid to compete ...

FIELD MARKETING LEAGUE TABLES 2000: Sponsors statement - Delivering success. Tom Preece, managing director of CPM, explains how the field marketing specialist is starting to broaden its scope to use skills across the whole business

working with major blue-chip organisations are excellent qualifications for working on global ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

publicly quoted companies, says Mike Cottman, founder of FMCG and now global president and CEO of Mosaic ...

DIRECT: BRIEFS

joins from MSAS Global Logistics, where he was national service director for the UK. The ...

DIRECT: Trans-Atlantic DM data gets go ahead

particularly relevant to marketers using global channels such as the internet and will have repercussions for ...

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