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Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

, rightly, have to prove the case, says Raoul Pinnell, global brands director of Shell. Other ...

Saudia puts global PR account up for grabs

The Saudi Arabian airline Saudia is in talks with a number of agencies to take on its global PR...The Saudi Arabian airline Saudia is in talks with a number of agencies to take on its global PR ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

, 17 October). The campaign is JWT s first work since its appointment as Shell s global agency nine ...

Save & Prosper lures new boss

. Humpish takes the post left by Save s former marketing chief, Chris Cottrell, who moved to Global Asset ...

Advertising & Promotion: McCanns realigns network

global marketing communications group as clients continue to allocate bigger slices of their budgets to...global marketing communications group as clients continue to allocate bigger slices of their budgets to ...

Advertising & Promotion: Design Choice - RX Bourbon

a global basis. The design route chosen by the company, which moves away from the stubbier ...

ANALYSIS: Why the word on the street works - Word-of-mouth is joining the marketing mix as advertisers realise how effective the strategy can be, writes Amanda Lutchford

clubbers. It is the latest UK advertiser to follow in the footsteps of its global counterparts and ...

FOR THE RECORD

held in London from 4 to 9 June in the year 2000. The six-day conference, serving global agencies and ...

Marketing supplement on Telemarketing & DRTV: Benchmarking - Contrast and compare/Benchmarking means sharing performance and operational information to achieve best practice. Michael Hope looks at how three leading-edge call centres are making it wo

global leader in providing outsourced telephone-based customer service and sales programmes, Sitel is ...

REVIEW: Marketing and advertising news in the week’s press ..

is reviewing its estimated pounds 60 million global account and is looking at consolidating it into ...

 

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