Search results for "Global"

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NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

the new year. Coke has traditionally relied on heavyweight mass media, with a global ad budget of ...

THIS WEEK: Anglo-American link-up for DMA

14 Nov 1996

Colin Lloyd at the DMA and Jonah Gitlitz of the US industry body, was formed at the Global Symposium ...

ADVERTISING & PROMOTION: Heinz scores in a direct hit

19 Sep 1996 | by KEN GOFTON

retailers outspent all but the biggest global brands. What we have achieved is not a route open to ...

NEWS: BRIEFS

22 Aug 1996

. Global goals The pounds 34bn global sponsorship business is holding its first ever international ...

SUPPLEMENT: DRTV; Network expansion

01 Aug 1996 | by KEN GOFTON

merging with US corporations in a bid to tap into the global market. Ken Gofton examines this...are merging with US corporations in a bid to tap into the global market. Ken Gofton examines this ...

SUPPLEMENT: SALES PROMOTION; Why loyalty has just got personal

25 Jul 1996 | by LOUELLA MILES

Global Club. The move was significant on two counts: the new promotion was no longer targeted at ...

INTEGRATED: INTEGRATED ISSUES; IBM furthers one-agency strategy with promotions bonus

15 Mar 1996 | by GORDON MACMILLAN

- the computer giant, IBM, has rewarded WPP again and handed it its global promotions business ...

Jacobson joins Digital’s board

17 Jan 1996 | by JOHN-PIERRE JOYCE

Intel Corporation, Jacobson will also work closely with Digital s global PR adviser Shandwick. The ...

 

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