Lowe Forever in Denmark adopts new name Draft
20 Aug 2004 | by Jules Grant,
Draft, both part of the Interpublic Group, were forging a global alliance. There are no plans to merge ...
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Mark Ritson on branding: Floundering Olympics could learn from Renault
25 Aug 2004
long-term questions about the state of the Olympics. When a global brand is run by former athletes and ...
Day lands global post at Roche
20 Aug 2004
oversee global PR for brands including its osteoporosis drug Bonviva....role, Day oversees Roche’s relationship with Bonviva’s global PR agency Chandler Chicco Agency. She ...
Galipeau to speak at eyeforpharma
20 Aug 2004
Novartis head of global e-comms David Galipeau is one of the keynote speakers at the eyeforpharma...Galipeau will speak alongside AstraZeneca director of global marketing Jon Parton and Bayer ...
PN secures account for lung treatment Spiriva
20 Aug 2004 | by Ian Hall
airway tightening that occurs with COPD. Shire Health International continues to handle global PR for ...
Inmarsat set for IR and govt relations shake-up
20 Aug 2004
retiring after 24 years. McLaughlin, who has a global remit and is based in London, said: ‘Government ...
Corporate Reputation Management: Looking East
20 Aug 2004 | by Rob Gray
companies in China because these elements have been lagging behind global standards. These issues are not ...
DeSutter named Burger King chief
13 Aug 2004 | by Keith O’Brien
Miami: Burger King has hired Steven DeSutter as head of global comms, reuniting him with CEO Greg...As senior V-P of corporate comms, DeSutter will oversee global corporate comms, including media ...
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