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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

evaluation specialist CARMA International, adds: Our global clients are focusing on brand evaluation and ...

Platform: Keeping tabs on electronic communications - An ignorance of the laws pertaining to electronic communications can leave PR agencies open to litigation, says Suzanne Kemble

As communications become increasingly global, unsuspecting PR practitioners are increasingly at...As communications become increasingly global, unsuspecting PR practitioners are increasingly at ...

Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works

will be changing its identity to that of its parent company HSBC. It s a global change with ...

Edelman hires Fisher-Pollard for healthcare role

managing director Tari Hibbitt and global healthcare head Nick May. In the past year Edelman has ...

US equity firm appoints Penrose for Europe work

Kekst to ensure that a global PR strategy is adhered to. ...

INTERNATIONAL: Mastercard picks PR vice-president

vice-president. Gamsin, who joins Mastercard next month, will oversee global media relations, issues ...

Copland rises in Brodeur restructure

an integrated global business. We are creating a new Brodeur. ...

INTERNATIONAL: Burson-Marsteller sells Thai office to managers

, but will take an agreed percentage of its income. Aziam will continue to service B-M s global ...

We should do well to remember that there is always an alternative

the current global sea of financial trouble and whether the world can avoid climatic change without ...

Going green: Corporates are bowing to public opinion and greening up their acts

interacts with brands on a daily basis. Green issues, he says, have now shifted from global concerns, such ...

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