ABTA Conference brief: EC reviews legislation
06 Dec 2006
. Fraudulent emails are estimated to cost the global economy more than £26bn a year. The EC is proposing joint
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Knorr calls global pitch ahead of online shake-up
13 Dec 2006 | by Gareth Jones
Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business of overhauling its web presence in up to 87 countries.
Digital News brief: Casio tops The Viral Chart
06 Dec 2006
Casio's viral campaign for its Exilim camera has topped The Viral Chart for global movies. The work
Digital Branded Content: Advertisers dip toe into virtual world
06 Dec 2006
's best-known media mogul. MySpace's 60m-plus global users are a key reason why Rupert Murdoch parted with ...
Digital Branded Content: The risks and rewards of the branded blog
06 Dec 2006 | by Greg Brooks
blog readers as there are bloggers. Blogging has become a global phenomenon because of an increase in ...
Digital Branded Content: Online video breaks into mainstream
06 Dec 2006
in the videos, they became a global phenomenon. Mentos launched a dedicated microsite to capitalise ...
Media News: Media owners donate time to Aids initiative
29 Nov 2006 | by Nicola Clark
spearheaded by the Global Media Aids Initiative, which UN secretary-general Kofi Annan launched in 2004. The ...
Opinion: The Marketing Society Forum - Is it better to trust digital to a specialist or creative agency?
29 Nov 2006
PETE BELL, GLOBAL CHIEF EXECUTIVE OF BRAND ENGAGEMENT, ENTERPRISE IG In an era when everyone is ...
Digital News: Diesel plans social network
22 Nov 2006 | by Gareth Jones
Diesel is launching a global portal designed to create international 'communities of interest' for
Marketing Society Forum - How wise is it to plough yourentire media budget online?
15 Nov 2006 | by by Chris Lovell, CEO of Golley Slater Group
, FORMER GLOBAL BRAND DIRECTOR, DIAGEO We have never had so many ways to reach our target consumer and ...
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