REVIEW: Marketing and advertising news in the week’s press
29 May 1998 | by ELEANOR TRICKETT
club . - Daily Telegraph ICL, the computer hardware company which this week announced a global ...
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TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic
29 May 1998 | by ROBERT GRAY
increasing number of hi-tech companies to pursue a global strategy. It s quite clear the big theme ...
NEW MEDIA: Time Inc’s new site to provide World Cup news
28 May 1998 | by ALAN MCCULLOCH, Commercial Director, Sa
Time Inc, the new-media arm of media giant Time Warner, has launched an online global project...Time Inc, the new-media arm of media giant Time Warner, has launched an online global project ...
NEW MEDIA: Top Net brands
28 May 1998 | by LUCY BARRETT
United Airlines, Lufthansa and Time Warner topped the latest Global Internet 100 Survey. The...United Airlines, Lufthansa and Time Warner topped the latest Global Internet 100 Survey. The ...
NEW MEDIA: ANM in Royal launch
28 May 1998 | by BINNUR BEYAZTAS
This Is London (www.thisislondon.com) as a global brand on the Internet and to increase its number ...
INTERNET: Net worth - Are we being left in the dark by Internet advertising measurement methods? While efforts are made to find effective solutions, exclusive research throws new light on what works and what does not. Lisa Campbell reports
28 May 1998 | by LISA CAMPBELL
global co-ordination. Once the standards are implemented it will have a major impression on what people ...
FOCUS: INVESTOR RELATIONS - Placing investors in your sights - Companies are becoming more accountable and accessible to shareholders by posting results and research on corporate web sites
15 May 1998 | by ROBERT GRAY
internet is a global medium it allows overseas investors speedier access to detailed information than ...
Campaign Report on Worldwide Advertising (IAA Special): Business news prospers in digital age - Real-time services are brushing up their analysis while print media have discovered the Internet. Richard Cook looks at new rivalries in the business market
08 May 1998 | by RICHARD COOK
him, but what about the global advertiser? Sometimes there s just no substitute for the straight...to him, but what about the global advertiser? The World Federation of Advertisers director ...
INCENTIVES: Tokens of corporate esteem - Long derided as practical but dull, gift vouchers are at last coming into their own, thanks to their sheer flexibility. Louella Miles reports
07 May 1998 | by LOUELLA MILES
context. Global recruitment specialist Robert Walters Resourcing (RWR) recently introduced a ...
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