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Is real-time marketing the future of advertising?

. Laura Desmond, the global chief executive of SMG who was in London last week for Publicis investor day ...

Brands on alert: six things you need to know about draconian new EU data rules

incur penalties of up to 2% of their annual global revenue. Source: www.dma.org.uk ...

HTC One

100 million global advertising account in-house, leading to cutbacks in freelance staff at the ...

Brands line up for new mobile ad platform Weve

structured rules and opt-in procedures. TAPPING INTO SMART TECHNOLOGY Kevin Currie, Global director of ...

From clicks to yardsticks

to misinterpret,' warns Simeon Duckworth, global head of analytics at Mindshare. Writing in the ...

CES heralds a new dawn in useful, connected devices

(and your phablet) will continue to remain in focus in 2013. Daniel Bonner is the global chief ...

VivaKi's restructure

transformation officer, Kathy Dyer; and the director of global communications, Cheri Carpenter. Thirteen regional ...

Who will win the tablet ad wars this Christmas?

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one in ...

The viral video is dead. Long live the social video

Samsung Electronics issued BETC London the global brief to launch its smart TV - a new interactive ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

to the global stage to preach their strategic gospel. A common theme was creativity and its positive...... Most industries have global meeting places. For advertising agencies, media owners and, more recently ...

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