Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
his sponsored 24-mile skydive reach a global audience of millions, it also subtly reinforced Red Bull ...
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Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
sharing their thoughts with only a few friends, but instead be part of a global discussion from which ...
Marketing's Trends plus conference is three weeks away
14 Nov 2012 | by Staff
includes: Henry Mason, global head of research and managing partner, trendwatching.com; Manoj Fenelon ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
device. But for brands, it s all about the ROI. Asad Rehman, Director Global Media, Foods, Unilever ...
Focus on the message, whatever the medium
31 Jan 2012 | by Dr Nicola Murphy, River
deputy chairman of BT, launched and sold an agency to O M and was global marketing partner at PwC. Laurie ...
Brands and content: what's the story?
31 Jan 2012 | by Mark Lonergan, August Media
's challenge is to build loyalty and interest in interiors among its global customer base through a magazine ...
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