The power of perception
30 Jun 2010 | by Gemma Charles
a global survey of consumer attitudes. The comprehensive research, shared exclusively with ...
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Editor's comment: Brands make mark in Cannes
30 Jun 2010 | by Gareth Jones
explain on page three, P G's global brand-building officer, Marc Pritchard, called on marketers to explore ...
Helen Edwards on Branding: Innovating for austerity
30 Jun 2010 | by Helen Edwards
global corporations could provide. It wasn't that the ingenuity was lacking - it was the mindset that ...
Design Leagues 2010
30 Jun 2010 | by Scott Billings
requires British design to retain its reputation as a global leader. Overall, Eyles concludes that the ...
Opinion: The Marketing Society Forum - Do marketers set aside enough time for networking with their peers?
30 Jun 2010 | by Staff
easier as a result. NO - NICK SMITH, MANAGING DIRECTOR, GLOBAL MARKETING TRANSFORMATION, ACCENTURE ...
Former government adviser to head Publicis shared service unit
29 Jun 2010 | by John Reynolds
The position is a new one and Bessis will have responsibility for driving the group s global ...
P&G chief urges brands to 'move people'
29 Jun 2010 | by Stephen Jakes
Marc Pritchard, P&G's global marketing and brand building officer....indicated that P G is to refocus its global marketing budget on engaging with consumers via in-store and PR ...
LG replaced by FxPro as main sponsor of Fulham FC
28 Jun 2010 | by Joe Thomas
additional benefits for Fulham s global reach which, following the European success of last season and the ...
Cannes 'Advertiser of the Year' celebrates marketing
28 Jun 2010 | by Arif Durrani
(25 June), the global marketing leader said the current financial climate provided the perfect ...
Sorrell questions commercialisation of social web
25 Jun 2010 | by Arif Durrani
in conversation with WPP client Keith Weed, the new global chief marketing officer of Unilever, the ...
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