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ZenithOptimedia and GroupM forecast ad growth for 2010

Both global reports foresee advertising spend stabilising next year, resulting in the first upward ...

Grey London restructures senior management team

chief digital officer of EMEA and global creative director on Allianz.

Mobile coupon usage to triple over next five years

LONDON - Over 300 million global consumers will use a mobile phone coupon in 2014, with the apps

Fiat moves £20 million media out of MEC into Maxus

Mediaedge:cia and into its sister WPP agency Maxus as part of a global realignment.

Swimwear brand Zoggs runs first cinema ad

costumes and caps. It aims to become the top global brand for recreational swimmers. Mark Hammersley ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

sponsors. It made a global star out of Jade Goody and supplied lads' magazine Nuts with a steady stream of ...

Sex talk: Durex launches online community for members to discuss their sex lives

LONDON - Sexual health brand Durex is launching a global online community for people to share their

Coca-Cola Enterprises appoints Engine to help push green message

announcement follows the global launch of Plant-Bottle, Coke's sustainable packaging initiative. However its ...

Nestle Marathon water switch signals intent

. Although she declines to comment on the specifics of increasing the brand's global marketing efforts, White ...

ZenithOptimedia predicts global ad spend to grow in 2010

LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448

 

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