LG launches Scarlet range with fake TV series drive
30 Apr 2008 | by Nikki Sandison
The mysterious global campaign was created by Agency.com, Tequila\London and brand entertainment ...
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Estee Lauder splits global planning and buying
30 Apr 2008 | by Anne Cassidy
LONDON - Estee Lauder has split its $400 million global media planning and buying account between...head office in New York. This is the second major global win for Omnicom in a week, following Intel s ...
BA hires TradeDoubler and LinkShare to affiliate marketing account
29 Apr 2008 | by Gareth Jones
LONDON - British Airways has appointed TradeDoubler and LinkShare to handle its global affiliate
IPC names marketing head for NME, Uncut
29 Apr 2008 | by Alison Donnelly
the global music strategies for Bacardi, Orange Group and Orange UK. He was responsible for Orange s ...
Ad agencies 'harming global warming efforts'
29 Apr 2008 | by Colin Marrs
claims in ads about the green benefits of products could undermine the drive to combat global warming ...
OMD scoops Intel's global $300m media account
29 Apr 2008 | by Darren Davidson
LONDON - Intel has awarded its $300m (£149m) global media account to Omnicom's OMD, following a
Market research giants TNS and GfK in merger talks
29 Apr 2008 | by Ben Bold
, the businesses said that that the deal would enable the new group to capitalise on the global ...
Publicis claims good outlook for 2008 as revenues rise
29 Apr 2008 | by Staff
. Accounts it picked up over the first quarter include Starcom MediaVest s $150m global Emirates win and the ...
Mars' purchase of Wrigley puts pressure on Cadbury
29 Apr 2008 | by Gemma Charles
consolidation in the global confectionery market....push Cadbury to renew its efforts to buy US chocolate company Hershey to bolster its global position ...
UK mobile ad spend forecast to treble over next four years
29 Apr 2008 | by Ann-Marie Corvin
Mobile TV will account for 87% of an estimated $2.8bn global mobile advertising market in 2012
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