Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
should have been saved. Don Williams, chief executive of brand ID consultants Pi Global, was ...
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Andrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
deep-pocketed backers, substantial revenues and international ambitions make it a potentially massive global ...
Mark Ritson on branding: Wal-Mart learned its lesson
18 Nov 2008
?' An economic study commissioned by Wal-Mart and conducted by research firm Global Insight showed that ...
Opinion: The Marketing Society Forum - Can established brands work on social networking sites?
18 Nov 2008
engage with their audiences in a more individualised, interactive way. A recent global survey from ...
Opinion: F1 risks losing support from financial sector
04 Nov 2008 | by Ed Kemp
budgets are tight, the power of a relationship with a global sport like Formula One is even more important ...
Talk is cheap, but priceless: As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset
04 Nov 2008 | by Andrew Walmsley
through to manifest itself in lower ad budgets. In the last global ad recession (during which ...
Opinion: The Marketing Society Forum - Is it acceptable for brands to mimic other companies' strategies?
21 Oct 2008
GLOBAL BRANDS Brand strategy is about connecting with consumers; copying competitors is not the way ...
Mark Ritson on Branding: James Bond product ties demean 007 and brands alike
20 Oct 2008 | by Mark Ritson
create a global consistency in which its beer appears wherever Bond goes, but the real 007 would find ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
enter will be a global one, the brands with the biggest international presence are poised to recover ...
Brand Health Check: Olay
14 Oct 2008 | by Gemma Charles
Gamble in the mid-80s; in 1999 it dropped the 'Oil of' and switched to the global Olay name. The brand ...
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