Raymond Snoddy on media: Let your good reputation precede you
12 Dec 2007
academic specialists in acid rain. In contrast, Simon McPhillips, head of global media at BP, which does ...
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Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?
12 Dec 2007
. It just goes to show how a global campaign is rightly tailored to each market. More importantly, it ...
Mark Ritson on branding: The day Guinness finally lost its way
14 Nov 2007
the global Advertiser of the Year. The advertising prizes have continued, most recently with a ...
Letter - The aviation industry does have supporters
09 Nov 2007
, yes, the downsides are often overplayed given that it only accounts for two per cent of global CO2 ...
Andrew Walmsley on digital: World Internet Day was worth missing
07 Nov 2007
medium that started as the province of geeks has turned into a global phenomenon that is changing ...
Andrew Walmsley on digital: Distance no object if brands go global
31 Oct 2007
For some years now, The Guardian's website has attracted more readers in the US than the paper does in the UK.
Careers: What's it really like inside - Saab
31 Oct 2007
of the future. As we are part of GM, there are global career opportunities for those who are ...
City Republic - Apple rescues global stock markets
24 Oct 2007 | by Stephen Foster
If you'd written that headline a few years ago you'd either have been consigned to the funny farm or, at the very least, invited to pursue your career elsewhere.
Marketing Mix: Pen Portrait - Tamarah Khatib, head of global online marketing at Silverjet
24 Oct 2007
This small, angular, precise script reflects a sharp mind. This woman is quick on the uptake and a stickler for detail.
Opinion: The Marketing Society Forum - Should advertisers be allowed more leeway on green claims?
24 Oct 2007
DAVID HUTCHINSON, GLOBAL MARKETING DIRECTOR, COSTA COFFEE As the temperature on the green debate ...
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