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Bacardi-Martini awards global rum brief to Y&R

Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP...RKCR/Y&R, which will handle the business from the UK, has been tasked with creating a global ...

Burger King pools £50m global work in US shop

Burger King has consolidated its £50m global advertising business into its US agency, Crispin

Jacob's Creek in premium focus

Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy

News brief: Adecco appoints TBWA\London

Adecco has appointed TBWA\London as its first global ad agency following a final pitch against

NZ tourism body hires MindShare

The appointment marks the first time the tourist body has selected a global media agency. In the ...

Orange puts agencies on alert in European review

company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ...

One to watch: Fresh Daisy

NTL-Telewest. As a former global children's product manager at Adidas, it is not surprising that Hawes knows ...

Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency

Orange puts agencies on alert in European review

company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ...

SABMiller's Sherrington to leave top global post

Mark Sherrington, global marketing director at brewing giant SABMiller, is to leave the company...Miller brand and relaunching Peroni as a global beer brand, backed by a multimillion-pound marketing ...

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