Search results for "Global"

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Maiden profits fall in 'worst recession in a generation'

27 Mar 2003 | by Jennifer Whitehead,

group sales in the first quarter. However, given the uncertainty in the global economic and political ...

CNBC's new innovator relishes the global challenge

27 Mar 2003

global business leaders and the investment community and it's a product that has been invested in, both ...

STOP PRESS: EasyJet promotes David Magliano

27 Mar 2003

, with a brief to develop the easyJet brand on a global scale. Day-to-day sales and marketing strategy

Unilever unveils plan to increase adspend in 2003

27 Mar 2003

on global advertising and promotions, and 4514m the year before. Unilever reduced its brand ...

OPINION: American dream could prove a nightmare for future US brands

27 Mar 2003 | by Mark Ritson, assistant professor of marketing at the London Business School

with Microsoft developing its Windows line and ended with it being acknowledged as a global branding ...

ADWATCH: Nestle introduces 'Ski-speak' to back yoghurt relaunch

27 Mar 2003 | by Sam Solley

. Nestle consolidated its worldwide roster into five global category networks, with Ogilvy Mather chosen ...

ANALYSIS: Heinz backs its best varieties

27 Mar 2003 | by Tania Mason

months, Heinz has been selling off its US businesses, which accounted for one-fifth of its global sales ...

BRAND BRITAIN GOES REGIONAL

27 Mar 2003 | by Daniel Rogers

core markets is not as strong as some of its rivals, and the global tourism market is changing." In ...

DM LEAGUE TABLES: Top 85 Direct marketing agencies 2003

27 Mar 2003 | by Ken Gofton

www.skybridgegroup.com 18 Joshua Grey Global subsidiary, a 1998 merger. Managing director Nick Spindler ...

 

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