to remove filtersChrysler withdraws sponsorship of 'sexist' Lingerie Bowl
18 Dec 2003 | by Staff,
vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...
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Merry Christmas and a prosperous new year
19 Dec 2003
Group chief executive, has said that the one-size-fits-all global marketing mantra has gone too far and ...
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief
MARKETING MIX: Global pulse - Perfect marriage
18 Dec 2003
Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.
MARKETING MIX: Book of the week
18 Dec 2003
Global Brand Strategy by Sicco van Gelder (Kogan Page, 25)...This book is a remarkable attempt to summarise how to build a global brand. What the author shows ...
BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp
18 Dec 2003 | by Emily Rogers
McDonald's has revealed its new global packaging design, inspired by its first global advertising...individual countries. The global packaging concept was first announced in Munich in September as part of ...
STOP PRESS: American Express puts account up for review
18 Dec 2003
American Express has put its global $375m ( 215m) media-planning and buying account, held by
STOP PRESS: Hewlett-Packard launches biggest ever ad campaign
18 Dec 2003
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to
DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity
18 Dec 2003
Global Services. Story was rewarded for its Glenmorangie work. ...
AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman
18 Dec 2003
Investments' international business and IBM's Global Business Services. One of HTW's differentiating factors ...
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