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Health ads lead smoking assault

2003, with global sports such as Formula 1 given a further three years. The only exemption ...

CAREERS: Top firms seek language skills - The number of companies that demand fluency in a foreign language for their marketing jobs is on the rise, says a new survey. Jane Bainbridge reports

because there s a convergence of marketing departments toward global head offices. It s typically ...

Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions

acquisition lie more with the global confectionery market, where there are more opportunities for ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

the sporting year, with 12 global FIFA sponsors ensuring their pounds 20m investment reaped the ...

AGENDA: Still best after 25 years? - Carlsberg has a quarter-century pedigree and probably the most widely recognised tagline in the world. But can that stand up to a world of premium lagers?

Our point of difference has always been the combining of outstanding global quality and the ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

Christmas name in campaigns 1931 Father Christmas gets red suit 1931-present Becomes global ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

evaluation specialist CARMA International, adds: Our global clients are focusing on brand evaluation and ...

Barilla drops Grey from $90m global rosta

- Italian pasta firm Barilla pulled its 90 million ( 54 million) global account from Grey...- Italian pasta firm Barilla pulled its 90 million ( 54 million) global account from Grey ...

Barilla drops Grey from $90m global rosta

- Italian pasta firm Barilla pulled its 90 million ( 54 million) global account from Grey...- Italian pasta firm Barilla pulled its 90 million ( 54 million) global account from Grey ...

CRAFT: Renamed Brian Byfield Films puts global expansion at top of agenda

Brian Byfield, the veteran commercials director, is relaunching his production company, Brian Byfield Films, as Byfield Dwyer.

 

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