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CIM report is optimistic

19 Dec 1998 | by LISA CAMPBELL

rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report...rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report ...

Saatchis’ Lycra push

19 Dec 1998 | by STEVE BELL

teens. The agency will develop a global creative strategy for DuPont and has also been ...

Unilever sets up agency training

19 Dec 1998 | by STEVE BELL

pounds 2.2bn global ad budget to be spent more carefully as Unilever anticipates a drop in revenue ...

Telstra targets European sales

19 Dec 1998 | by LISA CAMPBELL

, Callanan will work across the four divisions of global consultancy, strategy, marketing and sales and ...

NEW MEDIA CHOICE: HAMLEYS

19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe

(like the exceptional e-toys ). For Hamleys, in particular, with its global reputation, this ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

good it is to talk. McDonald s McDonald s credits its success to its think global, act ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

effect. The recruitment of an ex-Procter s global plan indicates the seriousness with which he ...

GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s

18 Dec 1998 | by MAIRI CLARK

, the chairman and chief executive of Societe Bic, explains: We have never done a global branding ...

EDITORIAL: Dentsu aims to boost US appeal through Burnett

18 Dec 1998 | by STEFANO HATFIELD

Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network...Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

18 Dec 1998 | by KAREN YATES

For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above

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