Search results for "Global"

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GLOBAL BRIEF: Going full out for integration

25 Apr 1997 | by RICHARD COOK

Coca-Cola s new in-house agency can give it far more control, Richard Cook says.

Volvo initiates search for lead global ad agency

25 Apr 1997 | by CLAIRE BEALE

Volvo is talking to its roster agencies around the world as it searches for a lead agency to co-ordinate a consistent international image.

THE CORDIANT DEMERGER: Bates and Saatchis take up arms

25 Apr 1997 | by JOHN TYLEE

into a global battle for each other s business is looming after the decision of their Cordiant parent...developing into a global battle for each other s business is looming after the decision of their Cordiant ...

TOP UK AND EUROPEAN BRANDS: Europe’s hottest brands

25 Apr 1997 | by ROBERT DWEK

made to start a global export drive, beginning with the US in 1985, the UK and Singapore in 1986 ...

Bungey fends off bidders for Bates

25 Apr 1997 | by JOHN TYLEE

, however, believe Bates - its fellow global agency on the British American Tobacco account - could be ...

Election brings pitches to a standstill

25 Apr 1997 | by HARRIET GREEN

international and 8 per cent were global. Corporate and services companies accounted for the bulk of ...

SPOTLIGHT ON: RESEARCH COMPANIES: Is independent research the next big media growth area?

25 Apr 1997 | by ALASDAIR REID

projects. That means being able to plug into global clients which means being part of an organisation ...

TOP EURO CLIENTS PROFILED

25 Apr 1997 | by THOMAS VERNER

global view of advertising. If you weren t working as a client, what would your other career ...

Global advertising body launches free speech press push

18 Apr 1997 | by JOHN TYLEE and CLAIRE BEALE

The International Advertising Association is renewing its bid to put forward the case for advertising with a new print campaign.

GLOBAL BRIEF: Can Carat take on the world?

18 Apr 1997 | by RICHARD COOK

It may take more than the Alberto Culver win to woo sceptics. By Richard Cook.

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