Search results for "Global"

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Coke looks at new global brand

Coca Cola has signed up St Luke s to help develop a new global brand which could sit alongside...Coca Cola has signed up St Luke s to help develop a new global brand which could sit alongside ...

In the driving seat

previously head of its global after-sales service....previously head of its global after-sales service. ...

Calling cards

Norweb Communications, part of United Utilities, is launching pre-paid phone card Norweb Global...Norweb Communications, part of United Utilities, is launching pre-paid phone card Norweb Global ...

Advertising & Promotion: World whisky

Grouse brand. The company will be charged with developing a global promotional campaign for the whisky...Famous Grouse brand. The company will be charged with developing a global promotional campaign for the ...

Advertising & promotion: BDDP GGT loses Clairol account

streamline global marketing. See feature, page 21. ...

Advertising & promotion: Nike dumps UK shop

global marketing push next year to defend its lead in the lucrative sportswear market against rivals ...

Pepsi to keep Spice Girls for 98

global distribution. Since signing up the group, PepsiCo has increased its share of the European cola ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

possible with solutions such as Global Mosaic from Experian, which has standardised data categories for ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

global perspective, or a perspective outside the US, she says. They tend to use a cookie-cutter ...

An AMV BBDO advertising supplement: IWS makes move to AMV for Woolmark’s pounds 30m rebrand task

24 June, 1994 Abbott Mead Vickers BBDO is set to be at the heart of a global initiative ...

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