Search results for "Global"

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BBH strikes global deal with Burnetts

19 Dec 1997 | by CAROLINE MARSHALL

selling up to 49 per cent of the agency to the US-based network. It provides BBH with a global media...selling up to 49 per cent of the agency to the US-based network. It provides BBH with a global media ...

English court - Karen Yates finds BDDP’s global chief Jean Marie Dru is all charm - but try not to

19 Dec 1997 | by KAREN YATES

world will still need at least 15 global advertising networks to service all its major international ...

Global adspend set to increase

12 Dec 1997 | by ANNA GRIFFITHS

Global advertising expenditure will continue to grow in real terms to the year 2000, although...Global advertising expenditure will continue to grow in real terms to the year 2000, although ...

BBH scoops global Tag Heuer business from BDDP network

12 Dec 1997 | by JOHN TYLEE

Tag Heuer has handed its multi-million pound global advertising work to Bartle Bogle Hegarty...Tag Heuer has handed its multi-million pound global advertising work to Bartle Bogle Hegarty ...

NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

this week in an initiative that will create a global media force....alliance this week in an initiative that will create a global media force. The new joint venture ...

Peers quits top global IWS role

11 Dec 1997 | by DANNY ROGERS

to oversee global marketing for the Woolmark brand and promote international wool consumption ...

days brand managers complain they are little more than ’gofers’ in a global strategy

04 Dec 1997 | by AMANDA RICHARDS

key changes affecting the role over the past 15 years have been the trend toward global brands, the ...

BBC Worldwide restructures in bid to triple global assets

28 Nov 1997 | by ANNA GRIFFITHS

organisation for global markets, with the aim of tripling contributions from worldwide operations to pounds...organisation for global markets, with the aim of tripling contributions from worldwide operations to pounds ...

James Bond to link up with Ericsson in global ad initiative

28 Nov 1997 | by ALI QASSIM

James Bond is to feature in a global campaign for Ericsson Telecommunications aimed at promoting...James Bond is to feature in a global campaign for Ericsson Telecommunications aimed at promoting ...

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign of

28 Nov 1997 | by JOHN OWEN

We congratulate all of the agencies and welcome Televest to this new assignment. The words of Robert L. Wehling, senior vice-president at Procter & Gamble in Cincinnati last week, were the oddest congratulation imaginable for Leo Burnett, Zenith Media and Grey. They signified that Televest had just...

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