Search results for "Global"

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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

19 Dec 1996 | by TOM RODWELL

The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...

NEWS: Scholl Euro role goes to DMB&B

19 Dec 1996

drive towards a stronger global brand.

MEDIA: BBC Worldwide restructures to push branding

19 Dec 1996

BBC Worldwide has been restructured to exploit its global branding opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding opportunities and treble its ...

NEWS: Rover to boost customer focus

19 Dec 1996

marketing communications director responsible for developing a consistent global strategy for the Rover ...

CHARITIES: Helping brands

19 Dec 1996 | by DAVID TEATHER

Clemmow Johnson, highlights that the first three pairings will not be global or even Europe-wide as at ...

ADVERTISING & PROMOTION: United takes on WCJ

12 Dec 1996 | by HARRIET MARSH

global aspirations, but often it is seen only as an American airline. Wunderman Cato Johnson ...

ADVERTISING & PROMOTION: Agency of the week; publicis

12 Dec 1996

Maurice Levy, felt it had outgrown the deal and insisted on developing Publicis into a global force by ...

MARKETING MIX: PROFILE; Hut property

12 Dec 1996 | by JANE BAINBRIDGE

world. The next move in Pizza Hut s global campaign will be an ad starring Pamela Anderson, to ...

NEWS: Unisys GCS adds GBC to its Euro agency portfolio

28 Nov 1996 | by STEVE BEVAN

Network servicing company Unisys Global Customer Services (GCS) is putting the finishing touches...Network servicing company Unisys Global Customer Services (GCS) is putting the finishing ...

NEWS: Jaguar to drop its ‘Britishness’

28 Nov 1996 | by PATRICK BARRETT

-year-old brand will be revamped as part of a global marketing strategy designed to take on rivals such as ...

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