Search results for "Global"

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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

19 Dec 1996 | by TOM RODWELL

The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...

CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing

13 Dec 1996 | by MICHELE MARTIN

Spike Lee is setting up an ad agency with an urban flavour.

CLOSE-UP: GLOBAL BRIEF; Bendelac follows a tough act

29 Nov 1996 | by JOHN TYLEE

But it s unlikely that he ll be intimidated by the task ahead, John Tylee reports

THIS WEEK: Morgan takes Boots’ global role

21 Nov 1996

head the marketing of its global pharmaceutical brands and spearhead a move into new international...head the marketing of its global pharmaceutical brands and spearhead a move into new international ...

NEWS: Digital TV licences up for grabs as ITC creates global first

08 Nov 1996

The UK has become the first country in the world to advertise digital terrestrial television licences, following the Independent Television Commission s invitation last week for applications to operate four commercial digital multiplexes.

CLOSE-UP: GLOBAL BRIEF; The rise of the super-creative

01 Nov 1996 | by JIM DAVIES

advertising networks continue to develop global strategies for multinational brands, a relatively new breed ...

INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities

01 Nov 1996 | by JOHN OWEN

At last the multimedia industry is to be recognised with its own category at the UK s premier awards ceremony. At D media-based entries (anything on CD-Rom or floppy disk), one for kiosk-based entries and one for Internet sites.

CLOSE-UP: GLOBAL BRIEF; A Greek tragedy for agencies

25 Oct 1996 | by MICHELE MARTIN

Michele Martin examines how a new law has caused problems for ad agencies

NEWS: US computer giant hands global task to Euro RSCG group

25 Oct 1996

million full-service global advertising. Iomega had split its account between Ammirati Puris Lintas in ...

INTERNATIONAL BUSINESS MEDIA: Business papers learn to think global and act local

25 Oct 1996 | by SCOTT BEAGRIE

that some companies have already prepared ads in Mandarin. It s going to be a global advertising ...

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