to remove filtersVodafone splashes €3m on painting Madrid Metro red
25 Apr 2013 | by Maisie McCabe
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first
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Nokia parts company with global brand strategy boss
25 Apr 2013 | by Matthew Chapman
Nokia has parted company with its vice president of global brand strategy and marketing creation...brand strategy, global advertising, viral and social marketing and brand identity management across all ...
Twitter to roll out exclusive in-tweet surveys
24 Apr 2013 | by Matthew Chapman
Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...
Analyst view: Apple prospects unharmed by first profit drop in a decade
24 Apr 2013 | by Ian Fogg, head of mobile, IHS Screen Digest
takes time to do especially at the multi-country global scale that Apple has established. The fear ...
Ditch 'outdated segmentation' to better target women, says study
23 Apr 2013 | by Gemma Charles
This is the key finding of a new global study, 'Female Tribes', by JWT London, which was launched ...
Twitter signs major advertising deal with Publicis Groupe
23 Apr 2013 | by Gordon MacMillan
the current year in their upfront presentations Adam Bain, Twitter s president of global revenue, said ...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary...wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
Trading Places: this week's people moves
19 Apr 2013 | by Chris Harding
Performance in the UK, to the new position of global managing director of Performance Media . ( Campaign ...
Dove's campaign for real beauty returns after two-year gap
18 Apr 2013 | by John Reynolds
, "Together we can change how women see beauty." Dove launched its global "Campaign for real beauty ...
Stephen Maher appointed Marketing Society chairman
18 Apr 2013 | by Alex Brownsell
overseas. "The aim is to turn the Society into a global membership for marketers." @alex_brownsell ...
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